Eminence – skincare with the green factor
Some years back, facial oil was for skin care freaks, not for everyone.
I am so happy that the perception towards facial oils has changed greatly. Skin care options are growing, and so is product knowledge amongst consumers.
Only this year I have tried about 10 new facial oils from emerging skin care manufacturers. Rising competition is great for consumers, as it not only provides more options to chose from, but also increases product quality. And makes purchasing decisions harder. Therefor it is more important than ever to set your company apart from others and offer extras in order to achieve brand loyalty amongst customers. And this supplier is certainly leading when it comes to committing to the green factor.
Organic Skin Care Company from Hungry
This year at the Global Wellness Summit, I had the chance of meeting with a representative from Eminence, the organic skin care company from Hungry. I tested their organic and biodynamic Facial Recovery Oil for all skin types including sensitive.
The package reads: “Clinically proven to reduce fine lines and wrinkles by up to 43% and increase hydration by up to 53%. Luxurious facial oil created with precious herbs to pamper, tone, deeply hydrate and clarify sensitive, ageing and even acne prone skin.”
Pamper??? At first the term stunned me. Is pampering not out and seriously healthy skin in the focus of today’s skin care regimes?
But then I thought to myself: ‘actually it is nice that the manufacturer thinks about pampering too.’ Skin Care should always also be about feeling good, smelling good, taking good care and spoiling one self. It is not only about skin health, and prevention, and having a good conscience, which of course are very important aspects.
Green company with the Green Factor
Eminence calls themselves a green company with a green factor. They are committed to finding organic and earth-friendly solutions in every aspect of their business. How they do it? For example by planting a tree through ‘Forests for the future’ for every product sold.
Other of their great sustainable activities include:
•Solar and wind energy provide power to ingredient farms in Hungary
•Products made in Hungry are handmade without severe heating or hydrogenating processes that can affect the nutritional content and potency of natural ingredients
•Free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colorants and fragrances, mineral oils, petroleum, and other harsh cosmetic chemicals
•All boxes are made from post-consumer recycled material and can be recycled
•Containers are made out of recycled, non-toxic plastic and are recyclable
•All packing boxes are reused or recycled
•100% biodegradable corn that dissolves harmlessly in water is the ingredient to packaging chips
•Wind power credits and solar panels on the roof offset electricity usage
•Letterhead printed on post-consumer recycled paper using vegetable-based inks
•All paper used in the office is recycled
•Office space is designed as an eco-alternative building
•Courier company uses hybrid vehicles
•The company sends large shipments on trucks running on biodiesel made from recycled household vegetable oil
•Eminence ships products by air with Lufthansa – the leading airline in the fight against climate change
•97% of employees walk, bike or take public transit to work
My Product Test of the Facial Recovery Oil
The certified biodynamic Facial Recovery Oil contains active ingredients:
Sage leaf extract
Tea tree oil
Clary sage oil
To my nose, the most prominent scent is tea tree, which has great anti-inflammatory properties.
The oil is thin and leaves a beautiful velvety feeling on my skin. As all natural oils, it is easily absorbed by my skin and of course leaves no slimy look or feel.
The frosted glass bottle provides an elegant look with a pipette dispenser that makes drop-wise dosage easy.
Green Spa Program
Eminence has initiated a program for spas, that are actively engaged in green practises. In order to qualify, a spa has to fulfil a number of requirements, such as
•Use reusable or biodegradable options whenever possible with your food and beverage services instead of paper and plastic cups, plates and flatware.
•Establish an in-spa recycling awareness program.
•Use natural, non-toxic, biodegradable cleaning supplies
•Buy organic and fair-trade coffee.
•Adjust A/C by 2 degrees in the summer and turn your thermostat down 2 degrees in the winter to use less energy.
•Use filtered water taps instead of buying bottles drinking water. This is a cheaper alternative to buying bottled water and limits waste.
•Print all marketing materials on recycled paper with vegetable based inks.
I think this is a true green factor philosophy and a skin care brand that we should keep our eyes on!