TalkWellness Impressions: attending ISPA Conference &Expo for the first time I applied with ISPA conference in January 2018 with a session proposal. After some personal phone conversations and a couple… Read More
Marketing of Senses in Spas: Audio Branding Whale songs, bird’s chirping, panpipes, classical music, you name it…. We have had it all, the various music choices in spas. An important… Read More
Sex sells. Yoga auch. Faszientraining: warum nicht alles yogisch ist, wo Yoga drauf steht. Meine Kundenrezession zu fayo Ich habe mich in letzter Zeit vermehrt mit dem Thema ‘Faszien’ beschäftigt.… Read More
Private Spa Suite at Hotel Quisisana Palace in Carlsbad Everyone who is somehow interesting in Spa & Wellness has heard of Carlsbad, the famous spa town located in western Bohemia,… Read More
Spa Blogger Relations – Do’s and Dont’s Writing articles on my website about companies and their products requires being in contact with marketing departments. Oh boy, what different experiences in… Read More
Bollants in the Park – a very two-faced spa resort experience The Bollants in the Park is said to be one of the best Wellness Hotels in South West of… Read More
What is your spa booking pace? Do you remember my article The Different Steps in the Spa Sales Process? It is a case study on how to apply best practise… Read More
Waltz 7 – Redesigning the Spa@Home Experience During this year’s Tyrollean Wellness Congress in June in Innsbruck/Austria, I had a chance to meet and get to know Waltz 7 better. … Read More
The Spa at Kempinski Grand Hotel Des Bains St. Moritz Swiss hoteliers are know for innovative services that secure customer satisfaction and return on investment. To a point, were Swiss… Read More
The different Steps in the Spa Sales Process. A Case Study I have recently stayed in St Moritz. In a 5* Hotel within a superior hotel chain, in one of… Read More
Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know? What are KPIs? KPI stands for Key Performance Indicator. KPIs basically measure your spa’s performance. They help to evaluate… Read More
Financial Wellness – invest in your future An article titled “Will Financial Wellness become hot topic in the future” from economist Thierry Malleret on Global Wellness Summit in Kitzbühel monthly… Read More
Ask for help! Global Mentorship Program for Spa, Wellness and Hospitality Sometimes you are this point in life or career where you realise you need support. This can come from family… Read More
Talise Ottoman Spa Jumeirah Zabeel Saray, Dubai Palm – the ultimate spa sensory journey How to instantly feel like a princess out of 1001 nights? Sign up for the royal… Read More
The Spa at the Intercontinental Dubai Marina – a city hotel spa at its best I recently stayed at the Intercontinental Dubai Marina Hotel, as the name suggests located on… Read More
Luxuslodge – Time for Private Spa Anticipation is the most wonderful sort of joy. Followed by more joy about this incredible private spa experience at the Luxuslodge in Annaberg. Ok,… Read More
User friendly Spa Website. “Don’t make me think!” A recent -and poor- web experience is the reason for today’s post about the user friendly spa website: I looked up flights… Read More
…and here is another great guest article by 3 of my students that have something very interesting to say about marketing to generations YZ. Enjoy! Marketing to Generations Y and Z… Read More
Love is in the air at Kitz Spa & Wellness! I think I fell in love… For my series ‘The Stunning Spas in Kitz’ I visited Kitz Spa Wellness in… Read More
This is a guest article by 3 of my promising students of IUBH on an interesting topic in consumer behaviour, and their thoughts on applying guerrilla marketing techniques to spa marketing.… Read More
Interview with Anja I have recently been interviewed by the crazy mind with some thought-provoking questions.
Accor Take Off Challenge: create, post, eat, enjoy! Do you remember my student’s post last year regarding the Accor Take Off Challenge called Your Future of Loyalty? I am proud… Read More
Spa Guest Loyalty and Value Recruiting new customers is typically a resource-consuming effort for any business, involving a great many – and sometimes costly – marketing activities. It is said… Read More
The Stunning Spas in Kitz I: Spa-Rosa at A-Rosa Resort Happy news: during the Global Wellness Summit in Mexico in 2015, my adopted home Kitzbühel has been chosen as venue for this… Read More
Spa Review: SoSpa Sofitel Bayerpost Munich Nowadays I only live about 1,5 hours car ride away from Munich. The beautiful city in Bavaria in South of Germany is well known… Read More
4 reasons why blogging is good for your spa business Why liaising with bloggers or starting your own blog may not be such a poor idea for your spa & wellness… Read More
3-Steps to a Successfully Designed Spa Ad Ads are a quick and effective way to showcase your event or business. However, if done improperly they can be a quick way… Read More
Spa Check: Watzmann Therme Berchtesgaden It is a gloomy day. The clouds have been distributing snow and rain alternating over the past few days, the tops of the mountains can only… Read More
Spa Online Booking: Is the print spa menu outdated? When was the last time you went to a restaurant/bar/cafe and you were given a hardcopy food/drinks menu? Maybe not so… Read More
Spa Review: Heavenly Spa at The Westin Dubai Mina Seyahi Beach Resort At the beginning of this winter I managed to get away from Austria for a few days to… Read More
Press Release: INHOCO Group widens its International Service Selection to include Executive Search, and Recruitment Services, by Partnering with ISE Partners Middle East. The newly created partnership combines and complements… Read More
Exceeding spa guest’s expectations in 2016 – the layer cake model Spa guest become increasingly educated and demanding, expecting more complex services than ever and it will become more and… Read More
5 solutions to counter biggest cost driver in spa businesses Kohl & Partner have recently published their Benchmark Report 2014 for Austria in Europe. Their findings include an overview of… Read More
Why mystery guesting a spa? A well rounded, experienced, passionate Spa Manager knows her business and best practises, leads and trusts her staff, can identify her guests needs. A well… Read More
Review: LOISIUM Wine Spa Resort Langenlois Since I had travelled to Southern Styria in May for the first time, I was intrigued by the “ Wine & Wellness ” theme. … Read More
Dieser Artikel ist in Deutsch zu lesen auf SpaCampBlog. Where to find useful literature for Spa & Wellness professionals? According to Euromonitor ‘global health and wellness sales’ will reach a record high… Read More
Dress for success – how important is appearance of spa staff? In a previous article “What does tangible evidence do in your spa” I spoke in detail about ‘physical facilities’,… Read More
Spa Review: Timeless Spa Dubai Airport Do you remember Mandy’s article “Does travel need to be disruptive to our wellbeing”? Mandy rightly says: “Traveling is disruptive. Be it to our… Read More
about gym hardware and softies after having been an aerobics instructor in younger years (yes, i did the glitzy tights 80’s style, but photos of that time over my dead body… Read More
4 crucial steps to customer retention in the spa Of course, usually a spa’s core service are spa treatments, respectively facilities, and good spas put a lot of effort into… Read More
Update no 1 in early May: the group has made it to the next round! Update no 2 end of May: Congrats, they made it to the finals in Paris,… Read More
4 ways of adding value to the spa journey Continuously developing our spa services keeps us ahead of the game. Yet not only developing treatments or spa menus is needed,… Read More
What is tangible evidence and why is it needed in a spa? When talking about the 7P’s in Spa Marketing, we agreed upon ‘Physical Facilities’ being one of the important additional… Read More
The Park Hyatt Dubai Creek is not a brand new development and maybe exactly this very aspect is one of the reasons, why I was so impressed after my visit… Read More
When visting Amara Spa for a spa review, I had the pleasure of meeting the Spa Manager personally. Ghassan was so nice as to take time for sharing his spa… Read More
The 7 P’s in Spa Marketing In our first part we spoke about different attributes of services, how difficult the duplication of standards and quality is, as well as how… Read More
In 2 steps to uncompromising quality in service management – Part 2 Step 2: The 10 most important factors to customer satisfaction in wellness services In our first part we… Read More
In 2 steps to uncompomising quality in service management Part 1: The 6 most important attributes of Wellness Services In a shop, where products of the same segment, for example… Read More
Yield Management means dynamic price and capacity-regulation with the goal of maximising revenues through good balance between occupation of the spa and average price of spa treatments. This technology-based strategy… Read More
