Response Time: important key performance indicator, affecting guest satisfaction directly

By |2020-07-17T09:17:28+02:00July 15th, 2019|blog, SPA Management|

  My article Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know? is one of the top 3 most read articles on my website. Let’s add another important KPI today. Response Time affects customer [...]

Co Producer Guest – Spa Services not to the guest, but with the guest

By |2020-07-21T14:49:49+02:00November 13th, 2018|blog, SPA Management|

Co Producer Guest - Spa Services not TO the guest, but WITH the guest If we look at the development of marketing, we understand, how the marketing focus has moved away from product (or service) [...]

Spa Mystery Checks – helping the Spa get better at what it does

By |2020-07-21T14:49:58+02:00October 23rd, 2018|blog, SPA Management|

Spa Mystery Checks - helping the Spa get better at what it does When people ask me what I do for a living and I answer “Spa Mystery Checks” (amongst other duties), I always get [...]

TalkWellness Impressions: attending ISPA Conference & Expo for the first time

By |2020-07-21T14:50:10+02:00October 3rd, 2018|blog, SPA Management|

TalkWellness Impressions: attending ISPA Conference &Expo for the first time I applied with ISPA conference in January 2018 with a session proposal. After some personal phone conversations and a couple of email exchanges with a [...]

The future of Spa Marketing – how to market your Spa successfully in the future

By |2020-07-21T14:50:32+02:00July 18th, 2018|blog, SPA Management|

Here comes another great guest article about the future of spa marketing by former student Tabitha Leibetseder, who has just successfully completed her master's degree in tourism and leisure management. The topic for her master [...]

Spa Blogger Relations – Do’s and Dont’s 

By |2020-07-21T14:51:25+02:00March 6th, 2018|blog, SPA Management|

Spa Blogger Relations - Do’s and Dont’s  Writing articles on my website about companies and their products requires being in contact with marketing departments. Oh boy, what different experiences in spa blogger relations I make! [...]

Is a man’s skin really different from a woman’s? The booming market of male toiletries.

By |2020-07-22T12:09:57+02:00August 25th, 2017|blog, Product Review, Reviews|

Is a man’s skin really different from a woman’s? The booming market of male toiletries. By 2023, the global male grooming market is estimated to be worth about 27.76 billion USD, according to statista.com. Euromonitor [...]

Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know?

By |2020-07-21T14:52:56+02:00June 20th, 2017|blog, SPA Management|

Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know? What are KPIs? KPI stands for Key Performance Indicator. KPIs basically measure your spa’s performance.  They help to evaluate the success of your spa [...]

Ask for help! Global Mentorship Program for Spa, Wellness and Hospitality

By |2020-07-21T14:53:17+02:00May 9th, 2017|blog, SPA Management|

Ask for help! Global Mentorship Program for Spa, Wellness and Hospitality Sometimes you are this point in life or career where you realise you need support. This can come from family and friends, if they are familiar [...]

Can doing business and doing good go side-by-side? Healing Summit 2017 Take-Away

By |2020-07-21T15:58:37+02:00March 14th, 2017|blog, SPA Management|

  Can doing business and doing good go side-by-side?  Great take aways from the Healing Summit 2017 What a super treat to having been invited to the Healing Summit 2017!  After I just had the [...]

User friendly Spa Website. “Don’t make me think!”

By |2020-07-21T15:59:25+02:00October 4th, 2016|blog, SPA Management|

User friendly Spa Website. “Don’t make me think!” A recent -and poor- web experience is the reason for today’s post about the user friendly spa website: I looked up flights between Salzburg and Cologne, two [...]

Guerrilla Marketing for Spas – think outside the box

By |2020-07-21T16:00:46+02:00June 7th, 2016|blog, SPA Management|

This is a guest article by 3 of my promising students of IUBH on an interesting topic in consumer behaviour, and their thoughts on applying guerrilla marketing techniques to spa marketing. Guerrilla Marketing for Spas – [...]

In 2 steps to uncompromising quality in service management – part 1

By |2020-07-21T16:06:32+02:00July 25th, 2014|blog, SPA Management|

In 2 steps to uncompomising quality in service management Part 1: The 6 most important attributes of Wellness Services  In a shop, where products of the same segment, for example tooth paste, shampoo, and face [...]

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